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| Intimate Musk Cologne Spray 66oz | |
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| JEAN PHILLIPE INTIMATE MUSK EDP EUA DE PARFUM PERFUME GLASS SPRAY BOTTLE 5 oz | |
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| Intimate Musk by Jean Philippe for Women Eau de Cologne Spray 34 oz | |
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Making Your Firm's CPA Website Even Better
Good for you on finally getting your accounting website in working order. Now you need to determine how to use your website to attract new clients. If you plan to "make back" the money you spent getting your site you'll need to aim to draw in brand new prospects fairly often. Of course, more is better - so it's probably best not to limit your plans to any particular figure!
That might not seem overly hard at first however there are some issues you'll need to face. As you strategize you'll probably see that your CPA website isn't the only attractive one working for new clients. Even though you're ahead of the curve to be counted among accounting professionals with well designed websites, it is critical that you figure out how to stand apart.
Basically, you must have an attractive and useful website, or you just won't get the clients you want. However, simply maintaining a website, unfortunately, isn't enough by itself to get you where you want to be.
So, what does make the difference? Showing your prospects that you're a real person with real clients.
And the best way to show them this is with a one-minute video.
Why Video Works
If you want to attract clients with your accounting website - and of course you do - video is just the very best way to do it. This is because clients want a personal connection to their service provider before making that initial call.
Don't misunderstand me. This doesn't mean you need to tell your prospects private information or even be more chummy than you feel. It simply means the prospect needs a sense of who you are as a person - how you dress, what you look like, how much you smile, even how you decorate your office.
You might think that a one-minute video on a CPA website isn't long enough to make an impact on a prospect. You'd be surprised, though. People tend to snap to judgment A few seconds is really all it takes (this is the premise of the best-selling book by Malcolm Gladwell, Blink).
Video is so successful that a recent study showed it raises response rates by 4 to 7 times over landing pages with text and images alone (SearchEngineWatch, February 2010).
Give Them the Inside Details
Another reason video is successful in engaging your leads is that it shows them what your office is like "behind the scenes."
It makes people feel more connected to you if they know more about how your office runs and works. It actually makes them feel closer to their service professional. Prospects like to see the everyday things: talking on the phone, typing on the computer, chatting to your coworkers.
Don't get me wrong: they don't want to see you be unprofessional. But they also don't want to just see you on your best behavior for the camera.
The popularity of social media like Twitter and Facebook speaks to this need for folks to make emotional connections. There's so much advertising and branding in the world today that it stands out to hear real words and see real pictures from real people. Facebook, Twitter, and video put the human touch back in to business - which is a big relief to consumers.
Online Video Develops Trust from the Outset
If you're looking for new clients every month as the ROI on your website, adding a video is the smart way to go.
Even better, folks who do call you already have a measure of loyalty. They already know what you look like, how much you smile, that you really do have an office - in short, that you're a real, regular person. In other words, you don't need to sell yourself nearly as hard. Your video has already done that, even before your clients have met you in person.
Getting the Most from Your Accounting Website
If you've gone so far as to build an effective CPA website, be sure not to waste your investment. Think about adding a short video to your home page. A video provides a connection your prospects require to take the leap and get in touch with you - making it the wise way to out pace your competition.